I remember the brand Wet N Wild from when I was younger, those memories scream glitter, 99 cent nail polish, and poor quality cosmetics. I would buy things from this brand when I was just starting to use make up in the sixth grade and needed pounds of black eyeliner and glitter for the Friday night dances (in case you were wondering, your visual is probably accurate, I looked great). In time, I traded the chalky textured eyeshadows, sticky glosses, poor color range, and barely pigmented eyeliners of Wet N Wild for other brands.
A while ago, maybe a year or so, I was beginning to hear chatter throughout the beauty community that Wet N Wild had pulled an overhaul. I figured for the prices, I could give Wet N Wild a second chance and I'm so happy I did! No longer was Wet N Wild the brand I remembered from the sixth grade making sixth-grade quality cosmetics, they had come out with some really great, pigmented and silky textured shadows, fun new and salon quality nail polishes, a variety of different mascaras, liquid and cream liners, nice blushes and lipsticks in various colors and finishes.
The following are some of the products I have tried and found to be the best quality and totally worth a try.
First up are the Color Icon Eyeshadow Collections, I have two of these but there are a few more if I'm not mistaken. These are great palettes with 8 full sized shadows in each and each palette's shadows are color coordinated which makes it easy to create a lot of different looks that always look nice. How can you beat 5 bucks for 8 shadows?!
The first one I bought was 738 Comfort Zone, I got so much use out of this when I first bought it that I even hit pan on two of the shadows. This particular palette has a lot of nice, more neutral colors but includes some nice dark shades for a more night-friendly look, great for day to night. All of the shadows in this one are a nice pearl finish and one of them has a bit of glitter as you will see in the swatches.
There is also a nice purple colored palette in this collection called Petal Pusher, but I don't typically wear purples so I didn't pick it up. I also saw an all matte palette at Walgreens once called I <3 Matte which I should have picked up because I haven't seen it since. I'm hoping it wasn't limited edition or anything because nice, pigmented matte shadows can be difficult to find at the drugstore.
Not only are these palettes great, the Color Icon Trios are wonderful as well. These shadows are all soft, blendable, and highly pigmented just like the 8 shadow palettes. While there are many of these trios I have only one that I can find right now but it's one of my favorites anyway. 380B Walking on Eggshells is a very popular trio with nice neutral shades for a nice every day work or school look that I think would work on a variety of skin tones, here they are on mine:
Wet N Wild also followed suit in the eyeliner department and came out with some creme liners. Each one includes it's own small angle brush for application which is decent, but I still like to use my own. The color variety for these aren't great, but they have a classic black which is nicely pigmented and doesn't leave a blotchy dull line. They are smooth and creamy and comparable to the Maybelline gel liners.
In terms of lip color, there are quite a few options, I have really been liking the Mega Last Lip colors lately, my favorite is a nice nude (shocking, I know) called 902C Bare It All. These have a nice semi-matte yet sort of creme finish unlike the frosty 99 cent lipsticks of Wet N Wild's past. There are around 26 colors to choose from and for $1.99 a piece you can try a few!
A few other things to check out are the Color Icon Blushes, they are nice and very pigmented blushes for a few dollars a piece. The color selection isn't huge by any means but I think the color range is actually decent, as there is a nice light pinky shade that would look nice on fair skin, two medium toned peachy pinks that would suit just about any skin tone and a nice darker berry that could work well on darker skin tones. I also like Mega Last Nail Colors, these are only around 2 dollars and they have the larger, flatter salon style brush which is easy to work with, a bunch of colors from fun brights to classic neutrals, and they don't take 800 coats to see opaque color, just one or two and your nails are totally covered. I've also been loving the Wild Shine Nail Color in 460 D Kaleidoscope for anything from an accent nail to all over glitter.
Wet N Wild has really put out some quality products over the past year or so and I no longer see the brand as a middle schooler's dream. I feel like they can compete with the best of the drugstore brands and you won't spend a mint.